There is no political or religious significance to La Tomatina, it's just good, messy fun.
Paricipants who show up from around the world: 20,000
Number of tomatoes used: 150,000 ...that's over 90,000 pounds of tomatoes!
Buckets of water are thrown at the crowds first by the fight instigators in the tomato trucks, as a foreshadowing of the veggie barrage to come.
After the battle, you can hose off the splatter on the riverbank, where the town slaps together makeshift public showers.
And the crowd is mostly young Spanish men.
Campbell's never had it this good, mmmm mmmm good